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The numbers tell you what is happening. Usermap's visual insight tells you why. So you can make important changes

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About software and different designs

Custom parameters

If you wish to identify your visitors via custom parameters, then here is how you can do that.

This feature can be helpful when you have a website that has a membership system where users can log into your website. If they are logged in, you can specify their identifier (ex: email, user_id, name..etc) with our tracking code.

Why? This becomes very helpful when trying to understand what your users are doing and what problems they encountered on your website.

You can do this by simply adding data-custom-parameters='{JSON_PARAMETERS_HERE}' like in the following example:

<script async src="https://metrika360.net/en/pixel/12345678910111213" data-custom-parameters='{"name": "John Doe", "email": "[email protected]"}'></script>

If that extra parameter is provided then, in the Visitors page you will see the icon near the visitor which tells you that that specific user has been identified with custom parameters.

How to add your website

The setup process is very simple and intuitive, here is how to do it.

  1. Make sure you have an account, you are logged in and that your plan is active.
  2. Go to the websites page.
  3. Click the Add Website button and a simple form will appear.
  4. Fill in the Name of your website, a simple identifier for you. It does not matter to us what you write in this box.
  5. Select the protocol that your website uses, http or https. We recommend using https and making sure your website has an SSL Certificate.
  6. Fill in the Website field with your website domain, subdomain or domain path. Ex: domain.com, subdomain.domain.com, domain.com/path.

How to install the tracking script

The installation process for our script is straight forward as it only requires you to place a simple JavaScript code in your website.

Afterwards, with this code, all your website visitors will load the script in the background from your website and give us all the needed details to do our magic and give you the analytics that you need.

  1. Make sure you are logged in to your account.
  2. Go to your websites list that you added.
  3. Click on the Tracking code button and a simple modal will appear.
  4. Click on the Copy USER MAP button or select and copy the code from the textbox area.
  5. Place this code in the header of your website, right before the end of the html tag.
  6. Click on the Verify installation tab and then click the button. If you see an alert box saying that the USER MAP is installed, then you finished the installation process.

Lightweight tracking mode

We have developed the lightweight tracking mode for people who care more about privacy and want a simple and performant tracking solution.

Pros

  • Extremely lightweight tracking script (< 3 kB)
  • Very fast
  • GDPR, CCPA and PECR compliant
  • No tracking consent is needed as it doesn't store any personal identifiable information
  • It doesn't use cookies nor local storage,

Cons

  • You can't associate a visitor with previous visits
  • Heatmaps & session replays not available

Advanced tracking mode

We have developed the advanced tracking mode for people who want more in-depth analytics and want to discover more about their visitors behaviour.

Pros

  • Visitor history
  • Heatmaps & session replays ready
  • More available tracking statistics
  • Associate custom parameters with visitors

Cons

  • Needs tracking consent
  • Needs more data to be sent, depending on what modules are activated