How does the software work?
About software and different designs
Goals
First of all, you need to understand the concept of a goal. A goal is something that you want to track that the already existing analytics are not tracking—anything from a button click, downloads, specific page view, like a thank-you page after a checkout...etc.
Pageview
The pageview goal is the easiest to set up and the conversion of the goal will happen once a visitor reaches a certain specified page.
A good example would be when you have a 'thank you' page after the conversion happened (newsletter, purchase, form submission...etc) where the user will land on after.
Custom
Custom goals will require some extra code implemented to the tracked website, which is specified when you create a new goal from the dashboard.
A custom goal is mainly used for when you want to track a specific event that happens on your website, which can't be tracked with the pageview method.
Some examples of where custom goals will shine are:
- Tracking clicks on external links
- Tracking more advanced form submissions
- Tracking clicks on specific parts of your pages
Here is what a javascript snippet would look like for goal tracking:
analytics.goal('my-goal');
When this code will trigger inside of your page, the goal conversion will be triggered as well on our side.
How to add your website
The setup process is very simple and intuitive, here is how to do it.
- Make sure you have an account, you are logged in and that your plan is active.
- Go to the websites page.
-
Click the
Add Websitebutton and a simple form will appear. -
Fill in the
Nameof your website, a simple identifier for you. It does not matter to us what you write in this box. -
Select the protocol that your website uses,
httporhttps. We recommend usinghttpsand making sure your website has an SSL Certificate. -
Fill in the
Websitefield with your website domain, subdomain or domain path. Ex: domain.com, subdomain.domain.com, domain.com/path.
How to install the tracking script
The installation process for our script is straight forward as it only requires you to place a simple JavaScript code in your website.
Afterwards, with this code, all your website visitors will load the script in the background from your website and give us all the needed details to do our magic and give you the analytics that you need.
- Make sure you are logged in to your account.
- Go to your websites list that you added.
-
Click on the
Tracking codebutton and a simple modal will appear. -
Click on the
Copy USER MAPbutton orselect and copythe code from the textbox area. -
Place this code in the header of your website, right before the end of the
html tag. -
Click on the
Verify installationtab and then click the button. If you see an alert box saying that the USER MAP is installed, then you finished the installation process.
Lightweight tracking mode
We have developed the lightweight tracking mode for people who care more about privacy and want a simple and performant tracking solution.
Pros
- Extremely lightweight tracking script (< 3 kB)
- Very fast
- GDPR, CCPA and PECR compliant
- No tracking consent is needed as it doesn't store any personal identifiable information
- It doesn't use cookies nor local storage,
Cons
- You can't associate a visitor with previous visits
- Heatmaps & session replays not available
Advanced tracking mode
We have developed the advanced tracking mode for people who want more in-depth analytics and want to discover more about their visitors behaviour.
Pros
- Visitor history
- Heatmaps & session replays ready
- More available tracking statistics
- Associate custom parameters with visitors
Cons
- Needs tracking consent
- Needs more data to be sent, depending on what modules are activated